The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory ...
WeiterlesenThis book of about two hundred and seventy pages examines the complex and challenging problem of how companies can take an ...
WeiterlesenHaving explored multifaceted issues of IPR enforcement, this book argues that IPR enforcement problem is not an actual outcome ...
Weiterlesen"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class ...
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